Bernbach, William quotes
1911-1982 American Advertising ExecutiveIf your advertising goes unnoticed, everything else is academic!
Bernbach, William
Business
The truth isn t the truth until people believe you, and they can t believe you if they don t know what your saying, and they can t know what you ve saying if they don t listen to you, and they won t listen to you if you re not interesting, and you won t be interesting until you say things imaginatively, originally, freshly.
Bernbach, William
Persuasion
In advertising, not to be different is virtual suicide.
Bernbach, William
Advertising